Comments on: Any companies engaged with Twitter? I found two http://danperry.com/wordpress/companies-engaged-with-twitter/ Discussing golf marketing, internet marketing, golf course reviews, and other miscellany. And maybe beer. Fri, 05 Sep 2008 23:32:14 +0000 http://wordpress.org/?v=2.0.5 by: Colonel Tribune http://danperry.com/wordpress/companies-engaged-with-twitter/#comment-2860 Fri, 16 May 2008 03:16:17 +0000 http://danperry.com/wordpress/companies-engaged-with-twitter/#comment-2860 Good point, Dan. Good point, Dan.

]]> by: danperry http://danperry.com/wordpress/companies-engaged-with-twitter/#comment-994 Tue, 08 Apr 2008 18:27:56 +0000 http://danperry.com/wordpress/companies-engaged-with-twitter/#comment-994 @ColonelTribune I didn't include media companies, mainly because they aren't really "engaged" by definition. I would expect them to be feeding me updated news on a regular basis. Not quite engaged, but serving their purpose. That's why you don't see any above. @ColonelTribune I didn’t include media companies, mainly because they aren’t really “engaged” by definition. I would expect them to be feeding me updated news on a regular basis. Not quite engaged, but serving their purpose. That’s why you don’t see any above.

]]> by: Colonel Tribune http://danperry.com/wordpress/companies-engaged-with-twitter/#comment-993 Tue, 08 Apr 2008 17:55:12 +0000 http://danperry.com/wordpress/companies-engaged-with-twitter/#comment-993 What about the Chicago Tribune's persona, yours truly? I happen to be pretty spiffy, you know. What about the Chicago Tribune’s persona, yours truly? I happen to be pretty spiffy, you know.

]]> by: Chinavasion http://danperry.com/wordpress/companies-engaged-with-twitter/#comment-894 Tue, 01 Apr 2008 09:07:24 +0000 http://danperry.com/wordpress/companies-engaged-with-twitter/#comment-894 This is a great idea you gave us! We're going to treat Twitter like a mini press release area and see if customers find it useful. This is a great idea you gave us! We’re going to treat Twitter like a mini press release area and see if customers find it useful.

]]> by: Chris http://danperry.com/wordpress/companies-engaged-with-twitter/#comment-883 Mon, 31 Mar 2008 13:20:29 +0000 http://danperry.com/wordpress/companies-engaged-with-twitter/#comment-883 Hi, I work for Smarter Travel Media and we're just getting started with three of our brands on twitter: @SmarterTravel, @BookingBuddy, and @SeatGuru. We're still in the experimentation phase and we can learn from your analysis. Thanks! Hi, I work for Smarter Travel Media and we’re just getting started with three of our brands on twitter: @SmarterTravel, @BookingBuddy, and @SeatGuru.

We’re still in the experimentation phase and we can learn from your analysis. Thanks!

]]> by: Mark http://danperry.com/wordpress/companies-engaged-with-twitter/#comment-862 Sun, 30 Mar 2008 02:41:55 +0000 http://danperry.com/wordpress/companies-engaged-with-twitter/#comment-862 I think it's important to factor in the type of customer that would follow a companies Twitter feed. One would have to assume that anyone taking the time to regularly check a companies feed is extremely loyal and extremely likely to bite on any marketing. Quality, not quantity. Just a thought. I think it’s important to factor in the type of customer that would follow a companies Twitter feed. One would have to assume that anyone taking the time to regularly check a companies feed is extremely loyal and extremely likely to bite on any marketing.

Quality, not quantity. Just a thought.

]]> by: danperry http://danperry.com/wordpress/companies-engaged-with-twitter/#comment-857 Sat, 29 Mar 2008 17:25:49 +0000 http://danperry.com/wordpress/companies-engaged-with-twitter/#comment-857 @Anoop: I agree that there shouldn't be a lot of resources dedicated to this type of initiative. The reality is that it doesn't take that many resources, and it doesn't take that many resources to do it right. The online and social aptitude of the individual running the account is the key. If it takes a group effort (PR, marketing, Product, etc.) it's almost guaranteed to fail, shining a negative light on the company. In addition, there are vast differences in actually being engaged, and just adding links to your own content. From what I've seen above, more of the latter than the former. Time will tell. Thanks for the well-thought out comment. @Anoop: I agree that there shouldn’t be a lot of resources dedicated to this type of initiative. The reality is that it doesn’t take that many resources, and it doesn’t take that many resources to do it right. The online and social aptitude of the individual running the account is the key. If it takes a group effort (PR, marketing, Product, etc.) it’s almost guaranteed to fail, shining a negative light on the company.

In addition, there are vast differences in actually being engaged, and just adding links to your own content. From what I’ve seen above, more of the latter than the former. Time will tell. Thanks for the well-thought out comment.

]]> by: Anoop http://danperry.com/wordpress/companies-engaged-with-twitter/#comment-853 Sat, 29 Mar 2008 12:50:51 +0000 http://danperry.com/wordpress/companies-engaged-with-twitter/#comment-853 Thanks for a good post, Dan. I wonder how long would it take (if ever) before Twitter becomes compelling enough for marketers for reach purposes. If the total universe of all active twitter users in US is less than 0.5M, how many can a company hope to reach? Debate on size - http://snurl.com/22wr6 Granted that if done right, only the most relevant and targeted audience would follow (in twitter sense) your messages but one must question if it’s prudent to reallocate marketing resources from other larger reach mediums. For market research purposes, as a complement to focus groups, it has a lot of potential for a sharp and creative market researcher to extract narrative insights for almost no expense. Jeremiah did a great job with SuperBowl Ad tracking….:-) Companies that already blog can use the same resources to dip their toes into micro-blogging too. However, if web content generation is not core to their business model it will be difficult to justify a lot of resources to such initiatives…but then, it may not need a lot of resources beyond talent to make an impact. Thanks for a good post, Dan.

I wonder how long would it take (if ever) before Twitter becomes compelling enough for marketers for reach purposes. If the total universe of all active twitter users in US is less than 0.5M, how many can a company hope to reach? Debate on size - http://snurl.com/22wr6

Granted that if done right, only the most relevant and targeted audience would follow (in twitter sense) your messages but one must question if it’s prudent to reallocate marketing resources from other larger reach mediums.

For market research purposes, as a complement to focus groups, it has a lot of potential for a sharp and creative market researcher to extract narrative insights for almost no expense. Jeremiah did a great job with SuperBowl Ad tracking….:-)

Companies that already blog can use the same resources to dip their toes into micro-blogging too. However, if web content generation is not core to their business model it will be difficult to justify a lot of resources to such initiatives…but then, it may not need a lot of resources beyond talent to make an impact.

]]> by: danperry http://danperry.com/wordpress/companies-engaged-with-twitter/#comment-839 Fri, 28 Mar 2008 16:37:25 +0000 http://danperry.com/wordpress/companies-engaged-with-twitter/#comment-839 @Stewart Good point, and it could be true; I really don't know. I will say that, considering Apple is pretty strong in their other forms of marketing, they could be a great fit for Twitter. @Stewart Good point, and it could be true; I really don’t know. I will say that, considering Apple is pretty strong in their other forms of marketing, they could be a great fit for Twitter.

]]> by: Stewart Madeer http://danperry.com/wordpress/companies-engaged-with-twitter/#comment-838 Fri, 28 Mar 2008 16:22:25 +0000 http://danperry.com/wordpress/companies-engaged-with-twitter/#comment-838 Dan, Somehow I doubt the "appleinc" on Twitter is actually Apple. Someone could have easily set that up, and the tweets seem a little too amateurish to be from Apple PR. I agree JetBlue is doing a great job with Twitter - they're engaging well with customers and tweeting useful flight and service info. Excellent way to build loyalty. Stewart Dan,
Somehow I doubt the “appleinc” on Twitter is actually Apple. Someone could have easily set that up, and the tweets seem a little too amateurish to be from Apple PR.

I agree JetBlue is doing a great job with Twitter - they’re engaging well with customers and tweeting useful flight and service info. Excellent way to build loyalty.

Stewart

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