GolfMesquiteNevada.com and The Big Break; Conversion Opportunities
I’ve been a fan of The Big Break basically since it started, although this past season wasn’t the most exciting, and I’m not the only one to think that. I did notice that GolfMesquiteNevada.com was a very large sponsor. It seemed that, as the season progressed, their marketing efforts during the show intensified. Well, it worked… almost.
My wife and I are actively looking for golf destinations for 2008, so we decided to see what the site had to offer. As an Internet marketer, I may be hypersensitive to conversion funnels, but I ran into a couple issues on the site that I think may have increased their conversion percentage. As anyone who’s tried to convert users online can attest, every litle bit helps. I thought I’d share my observations with a video, in the hopes that it helps those of you trying to convert golfers online.
The video is about 8-9 minutes long, and I’d love to hear your feedback.
December 30th, 2007 at 2:45 am
Good information and I find that most of the golf vacation sites have these same flaws.
As far as the Mesquite Golf site, knowing how much the Golf Channel is charging for airtime, I probably am safe to say Mesquite may have spent all of their web development budget on the marketing they did on the Big Break….
Not sure they are going to get much of a return on the investment with a booking site like you have described.
January 2nd, 2008 at 6:22 am
Loved the video - great info here. Nicely put together and simple pointers to make it a better site.