Resume
EXPERIENCE
Classified Ventures, LLC
Chicago, IL
SEO Manager, Cars.com (3/08 – Present)
- Managing SEO Team and the Organic direction of Cars.com, and additional sites (Motherproof.com, NewCars.com, etc.)
SEO Producer, Cars.com (1/07 – 3/08)
- Increased overall organic traffic to the NewCars.com site by 82%.
- Increased organic traffic from Google by 200%.
- Increased gross revenue by 84%.
· Host a bimonthly meeting for stakeholders (Cars.com, Apartments.com, Homegain.com, etc.), updating them on marketing-specific changes in the search space.
· Manage Web Side Story (HBX) account for NewCars.com organic initiatives.
· Regularly educating departments (PR, Editorial, Video Production, etc.) on search marketing best practices.
Career Education Corporation
Hoffman Estates, IL
Senior Manager – Internet Advertising (10/04 – 12/06)
· Implemented and drove strategic direction of in-house pay-per-click efforts with top and second-tier providers.
· Managed all Marketing sites (130+), Online Yellow Pages, Usability, Web Analytics and Local Search (Google, Yahoo!, CitySearch, etc.) initiatives.
· Negotiated contracts, managed budgets, and was responsible for vendor selection and relationships.
· Continued to manage Organic direction, and increased web site lead flow by an additional 58%.
Search Engine Specialist (07/03 – 10/04)
· Created and implemented the entire organic direction for 100+ web sites for 82 colleges and universities, including on-page optimization and off-page factors.
· Generated 33% more leads in first year.
· Selected a web analytics vendor (Omniture), and managed the implementation process.
· Reviewed web analytics to determine usage patterns and to optimize site design.
· Generated and distributed KPI dashboard’s to stakeholders.
· Found glitch via click-stream analysis which once fixed, boosted web site leads by 10% overnight.
Online Golf Solutions
Manistee, MI
President (01/98 – 07/03)
· Founded Internet marketing and consulting company.
· Client list included: Nickent Golf, Players Pass, Clock Tower Press, Ron Garl, Huron River Press, Bunkershot.com, Louisville Golf, Venus Golf, and Manistee National Golf & Resort.
ACCOMPLISHMENTS
· Former Board of Director, Search Engine Marketing Professionals Organization (SEMPO)
· Judge, ad:tech Advertising and Interactive Marketing Awards 2007 & 2008
- Best Search Engine Optimization Strategy/Campaign
- Best Search Marketing Strategy/Campaign
- Best Campaign Optimization
· Judge, Web Marketing Association WebAward, Web Site Development Category, 2007 & 2008
· Member, Web Analytics Association (WAA)
· Member, SEMPO Marketing Committee
· Member, Direct Marketing Association (DMA) Research Forum Panel
· Member, Chicago Interactive Marketing Association (CIMA)
· Member, Forrester Global Interactive Marketing Research Panel
· Interviewed for “Great Minds in Marketing” by ad:tech/Marketing Sherpa, May 2006
· Contributor, SEMPO Institute
SPEAKING ENGAGEMENTS
Recognized speaker on a variety of Internet marketing subjects:
Aug 08, ad:tech, Chicago IL
TOPIC: Tactical Search: Local and Mobile
May 08, Search Insider Summit, Captiva Island FL
TOPIC: Mobile Marketing
Dec 07, WebmasterWorld/PubCon, Las Vegas NV
TOPIC: Local and Mobile Search
Aug 07, Search Engine Strategies, San Jose CA
TOPIC: So You Want To Be A Search Marketer?
Jul 07, ad:tech, Chicago IL
TOPIC: eCommerce Marketing: Maximizing Performance
May 07, Search Insider Summit, Bonita Springs FL
TOPIC: Video SEO
Oct 06, Emetrics Summit, Washington DC
TOPIC: Marketing Optimization: SEO & SEM
Jul 06, ad:tech, Chicago IL
TOPIC: Web Linking Strategies
Jan 06, PGA Merchandise Show, Orlando FL
TOPIC: Local Search Landscape
May 05, Search Engine Strategies, Toronto
TOPIC: Hiring a Search Marketing Firm
Feb 05, Search Engine Strategies, New York NY
TOPIC: What Makes a Professional SEM?
Jan 05, PGA Merchandise Show, Orlando FL
TOPIC: SEO for Golf Courses & Resorts
Dec 04, Search Engine Strategies, Chicago IL
TOPIC: Outsourcing SEM
Aug 04, Search Engine Strategies, San Jose CA
TOPIC: Outsourcing SEM
May 04, Search Engine Strategies, Toronto
TOPIC: Outsourcing SEM
Apr 04, Internet Marketing Conference, Montreal
TOPIC: Hiring Vendors/Winning the Job
TECHNICAL SKILLS
· Expert in Internet Marketing, Organic Search Engine Optimization, Web Analysis and Strategic Direction
· Advanced in Client/Vendor Relations, Dreamweaver, WordTracker, Keyword Discovery, WebPosition, PPC, Omniture SiteCatalyst, WebSideStory, and Microsoft Office
· Affluent in Hitwise, BaseCamp, competitive research, contextual advertising, link popularity, SEO copywriting, web usability, building personas, landing page conversion, CPM advertising
EDUCATION
· Completed MEC Certification Course in Search Engine Management, May 2007
· Completed SEMPO Institute Fundamentals of Search Marketing, April 2007
· Omniture SiteCatalyst Training, Orem, Utah, November, 2004
· Associate’s – Computers for Business, West Shore Community College, 2001
· Associate’s – Managing/Marketing, West Shore Community College, 1989
MILITARY EXPERIENCE
· United States Navy Reserve, 1992-1994
· United States Navy, 1989-1992 - Operation Desert Storm Veteran
